Louisiana in the heart of Texas
Moving headlines and Louisiana-and-Texas artwork celebrate where the festival comes from and the community that keeps it going.
Festival website refresh
Gumbo, live music, and a whole lot of personality. We brought the festival's spirit online with anniversary artwork, lively movement, and the details visitors need to plan their day.
A taste of the festival
Big headlines, bright colors, and food photography set the mood. Then the site helps visitors find the music, check admission, and decide what they don't want to miss.
Moving headlines and Louisiana-and-Texas artwork celebrate where the festival comes from and the community that keeps it going.
A dedicated cook-off page puts the photos, story, and ways to take part in one place. It's easy to see why gumbo is such a big part of the day.
Food photography and festival stories give visitors a taste of the day before they arrive.
Dates, admission, and visitor information stay easy to find on a phone, from the first plan to the last-minute check.
What we set out to do
The festival has a personality all its own, and a plain event listing wouldn't do it justice. We paired the celebration with practical information, so visitors can enjoy the story and still find the date, hours, and admission details when they need them.
The illustrated anniversary poster and "Come hungry. Leave dancing." headline give visitors a feel for the festival right away.
Date, hours, admission, and links to plan a visit sit close to the celebration. No searching through a long page for the basics.
The cook-off, music, and food each have room to shine, with photos and stories that show what makes the day special.
Visitors can use their phones to check event information while they're heading over or enjoying the festival.
Design direction
The festival's color and movement give the site its personality. Clear links to music, food, admission, and visitor information make it useful when someone is ready to come along.